train manager in the purpose of merging strategy?

What is the most important things after merging two companies? AT&T and Cingular think it one of them should be the training of the managers. They will send managers to Sweden to learn the joint strategy during 2005 and 2006. To me, it is ridiculous. I always believe that the marketing development should be the most important thing to consider after the merging.

But AT&T and Cingular may have a reason. It will be a perfect environment for the executives who were competitiors before to develop friendship in a new place like Sweden. Hmmm, the Lenovo and IBM executives should also consider it as a way to make the employee close to each other. Anyway, Lenovo people's English language is still poor.

Quote the news from Dow Jones:

Swedish consulting and training company BTS Group AB Thursday said it has received an order to train 800 executives at Cingular Wireless and AT&T Wireless in the merger process of the two U.S. mobile operators.