Saturday, December 11, 2004

What makes Huawei so aggressive in the global market?

On Wednesday, Huawei has signed the UMTS roll-out contract of 400 million euro dollars with Dutch Telfort B.V, which marked the beginning for Chinese network providers to enter into western European markets. Premier Wen jiabao joined the ceremony. Many analysts assumed that Huawei depended on the cheap price, not the techology. But I don't think so. Many of my friends have been working in Huawei, and I know they are quite hard-working, or even crazy-working. They call it "Huawei culture".
There once was a popular saying in the Chinese telecom industry: The common providers sell technology, the second best providers sell service, the best providers sell the standards. I have seen Huawei change itself from the common one to the second one. No question it will become the best one.
The marketing department of Huawei is the most important one in the company. They are in charge of different operators. They visit them frequently and provide customer support at any time. They can bear scold from the customer and still pretent to be very happy. Who can provide such service like that? It can be called as "Human right violating", but it can even be called the better service. Many customer- support engineers from MNCs are proud of their brands and professional products. But all of that can't compare with the "professional service".
As I know, the President of Huawei is low profile and tough character. It affects the company culture of Huawei. Huawei doesn't go public because it doesn't need money. They have enough money and human resource to deal with the globcal market. That's the advantage of Chinese company.
Many Chinese cooperation are studying from the success of Huawei in the overseas market. I think the first priority is to learn how to work hard in overseas markets.
Another hard-working company, also the counterpart of Huawei, ZTE Corp went public on Dec. 9 and its share jumped 10.91 per cent. It has confirmed that investers are confident in this grown-up telecom equipment provider. Good luck.

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