Big media not only reports blog as something must-reported new, but also asks blog to reform. Here is Adam Cohen wrote in the editorial observer of NYtimes:
"As blogs grow in readers and influence, bloggers should realize that if they want to reform the American media, that is going to have to include reforming themselves."
Sorry, Mr Cohen, I would like to say that blog is still a start-up that may not need to reform at this time. It attracts people just because it fills a gap left by traditional media, or so-called MSM(mainstream media). If one day people don't like it, then it is the right time to reform.