Seems a conflict question: the author of this article argued that Google should try to develop paid information technology instead of free ones to push a trusted online culture; however, Google has just developed based on this free culture since the beginning.
I am a big fan of free technology, since I believe they will help reduce the hierarchy. So free technology should find a way of making money itself.
P.S. but the story is not bad, with a lot of sightful idea on online news development.