Friday, August 19, 2005
Media_online ads hot, newspapers suffer
China business network newspaper, or the first business news translated from Chinese, will lay off employee soon and reduce the remain's salary as far as 50 percent. SMG, the biggest shareholder, may let Beijing Youth Daily Group to manager the newspaper to reduce the cost, reported Singapare United Times, forwarded by a friend.
The advertising money of newspapers only grow by 5.77% in the recent four months, the lowest rist in the recent years. In May, the eight big newspaper in Beijing got a decrease of 29.92% in the advertising, which is 175 million yuan.
Compared with Baidu's fat advertising fee, newspaper, in its bad time, will definitely suffer. Though the media is still partly supported by the goverment, it will not last forever. Will they disappear at last??