Living in Hong Kong, your life is never short of celebrities. TV, newspaper, posts, or even on the street, you will meet them and their big, exaggerate photos. I can't help thinking of how they make money, and how much.
My friend Edwyn Chan, who is an Internet enterprenuer in China, looks to think in the same way as I do. One of his interesting posts told about the sameness between internet business and pop stars. I would like to say it is only part of the truth. The most important point is the exposure. Celebrities could earn money shooting advertisements if they are popular; so do internet websites. See Google grab how many advertisements from traditonal media.
But could exposure make all the things? a little doubt.