Report your competitor

Commenting on competitors is always a hard thing for the company to do, not to say reporting. From this story, Reuters(a leading financial news service) reporting on its competitor Bloomberg, you can see Reuters is trying to be neutral, without give any further context. It quoted from New York Post telling the corporate restructuring at Bloomberg. But it may more focus on if Bloomberg would be sold to other companies, to say, Microsoft Corp. Hmmm, if that's true, does it mean the merging between IT company and information provider will begin?