Monday, October 08, 2007

New media , old media, always a conflict between each other

A piece from Financial Times last week reported on News Corp's charges towards Google's not spending much more effort at preventing illgally copy video on Youtube. The interview with Peter Chernin, president of News Corp, said the Murdoch-controlled group is trying to promote its online space, Myspace, to be the world's largest social networking website, but sadly, has seen the market share taken by Facebook, though he said the Myspace is still better "in terms of measures such as time spent by users on the site and page views".

New Corp. is one of the active pioneers in the online space, from its appetite towards Internet start-up these years. However, I would say there will be always internal conflicts among all traditional media, and News Corp. is included as well. Investing in new media business, is more like grabbing market share from their exisiting business model on old media(printing, TV, radio), while old media people are reluctant to accept it. One case we discussed these days is on the electric cars, which were expected to be a new profit resource for car companies. However, producing electric cars itself means more than a new business, but the competitor to the old business. Even people know it is the future in the mind, it is hard to accept for them to move to the new direction themselves. So electric cars are killed by their inventors because of that conflict.

In such a media chaos now, new start-ups without no financial burden have more opportunites. Google, Yahoo, and Facebook all have better opportunities since they don't have to balance the revenue between old business and new business. So they are more creative with more time spending on generating ideas instead of trade-offs.

This is the opportunies for all enterprenuers.

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