I remember I first learned HP during the job just after graduating from the college. HP has been the system provider for my company, and the HP salesmen all looks very professional. To me, HP is the image of a man in the suit everyday, looking serious and professional.
However, I've learned the other side of HP these days. HP is sponsoring a case competition on its gaiming unit, a very innovative business enjoying high growth in the high-performing PC business. It's amazing by talking to the head of the gaming unitto see how innovative the unit is, and how advanced technology HP labs have now.
Brand is hard to set up sometimes, but for a big company, brand is sometimes a burden for the new business. For companines such as HP who experience high growth in the past ten years, how to find a new profit resource is very difficult, both internal and external.