Wednesday, April 13, 2005

Telecom_NBA cooperate with China Mobile

Originally uploaded by bigkoala.
National Basketball Association, the biggest U.S.
basketball association,

has cooperated with China Mobile, the biggest telecom company by users, on the content of its data service.

The M-zone service, a content package for mobile phones targeting to teen and young adult, will be promoted with the NBA game scores,statistics and downloads of NBA logos and player images.

As a typical cooperation contract, not specified period of the cooperation or the terms is referred in the press release. I could only find it is a "multi-year" agreement.

Anyway, not bad.

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