Wednesday, April 13, 2005
Telecom_NBA cooperate with China Mobile
The M-zone service, a content package for mobile phones targeting to teen and young adult, will be promoted with the NBA game scores,statistics and downloads of NBA logos and player images.
As a typical cooperation contract, not specified period of the cooperation or the terms is referred in the press release. I could only find it is a "multi-year" agreement.
Anyway, not bad.