Li's Tom Online, a media company based in China, may benefit from this move in China's growing social-networking website. We see News Corp's Myspace already got a high-exposed market access to China, a threatening move for Tom Online. Now Tom Online's alliance with facebook will create a nose-to-nose competition in China. At least, facebook hasn't got a Chinese version.
But the point is only a few, if none, of the U.S. Internet companies could be very successful in China, including Google, Yahoo and Ebay. The user habit is very different, the reason for those foreign firms to get a local partner. Facebook will not be an exceptional. Alliance with Tom is a smart move, but still needs effort to beat thousands of "Chinese facebook" which already started years ago.
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