"Cooperation, not mutual destruction"
It should be a smart business motto everywhere, not only in media. but is it easy to achieve? In the Allen conference, we hear this theme talked by many ppl, but then we see the case in which Viacom is trying to take down the Youtube and its owner Google by a US$1 billion deal. It is not sure how this will end, but definitely it is a good example of mutual destruction just as Netscape VS Internet Explorer, or the Napster VS several big music production companies years ago. Google is definitely a strong rival for Viacom, at least strong capital backup for Youtube. So it may be a fair competition now, and let's see who will win.
Speaking of destruction, in fact, the deals should also be counted in. The long-time rumor that Microsoft is going to buy at least part of Yahoo will give us a better idea on the deal that act both as cooperation (between Microsoft and Yahoo) and destruction(to Google and other small newcomers)
So let's forget the theme. It is a competitive market and a ruthless world. Cooperation sometimes is destruction, and you have to survive from it with right business strategy and partners, instead of bearing a well-known motto.