Though Ranked in the Forbes billionaire list, Dhanin Chearavanont couldn't be easily recognized as one of the world's riches men just via the look. He is outspoken and nice, with a speak style like the one of the Chinese leaders. One thing why I liked him is he praised me my question in the press conference as the best one among all. Haha, but the contradicting problem is if I could do a good journalist job when the interviewees tell me the questions are good.
As a expert in feed industry in China, Chearavanont has leaded Chia Tai group into the top company selling feed meal in China, with almost 7 percent of the market share among the nation. His next aim is to do more value-added work on the raw meal and eggs. "China is a big market for eggs, chickens and porks", he said. "We want to be the kitchen for China".
Is it easy? of course not. With the hard competition and people's remaining scare towards chicken and pork, it is difficult for Chia Tai group to make a big step to change everything. Also, people's eating habit has gradually changed from meat-focused to vegetable-focused, which may lead to a decrease in China's meat industry(BTW, diary products really did good these years)
The billionaire is also interested in doing supermarket business. The "lotus" supermarkets in China has been expanded to 51 among the nation, though it is not famous as Walmart and Carrefour.
But investing in the agricultural industry is more safe than investing in others. People need to eat whatever time, right? In that sense, this billionaire is smart.
The link to my story: http://www.thestandard.com.hk/news_detail.asp?we_cat=2&art_id=1283&sid=4545754&con_type=1&d_str=20050914