Sunday, July 12, 2009

I wish Baidu would be more like Google

I read a very good article from Keso, a famous Chinese blogger, on the questions that if Baidu only exists for the purpose of marketing. It was deleted later, and I guess, because of the pressure from Baidu. But i still want to share it because it is the weakest part in China's Internet world now, and people have to face the problem.

Keso said the innovation will not naturally grow because of the increasing number of Internet users in China. Unfortunately, Baidu believed the other way, he said. "That's why Google is almost like half of the Internet, and changed the way people and enterprise work, while Baidu still positions itself as a marketing tool. It worked well in the past eight years, but Baidu is losing its edge in the impact on China's Internet. It's more about population business, and it's risky. He said Alibaba, instead, is doing something interesting to have enterprise more efficient.

Having been in silicon valley, it's amazing to see how a few big companies such as Google and Cisco pushed the whole industry. A lot of start-ups already planned to be bought by them in the future, while in my opinion, is a good thing. Big companies are not good at innovation, and buying small companies is an efficient way to go. Looking at Baidua and a few other big Internet companies in China, not a lot of them actually did merger and acquisition. They all believe they can do it themselves, while losing touch with the industry trend.

Baidu is safe for now, with the good financial numbers; but safe shouldn't be enough for this no.1 internet company in China. They should go further and set up a vision for China's Internet. Only until then they can be called a great company.

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