I've been quite busy for the past two weeks. B-school is a place where you either choose to study to die, or have fun to die. I feel I am stuck in between. Mid-term was just done, while final term is on its way. Who told me I could have a two-year break? That's not true at all.
Back to serious topic. I got this gut feeling that everything is unlimited in wireless industry in U.S. these days. Customers already have the choice of unlimited data plan for quite a few years, and now suddenly the voice became unlimited plan as well. (remember when broadband usage changed from charging based on hours to unlimited monthly, now here is the same thing).
A wrap up from businessweek:
"On Feb 19, Verizon Wireless announced a new pricing plan that offers unlimited calling for $99.99 a month. Later, AT&T announced a similar plan, while T-Mobile went one better by including unlimited text messages for the same price. The move is a big change from the wireless model in which customers pay for limited buckets of minutes. It's the latest sign that carriers are viewing voice as a commodity and data service as the future growth opportunity."
However, mobile carriers still bear the bad reputation on not being creative in the data service. In fact, mobile should be just a platform like Internet, where everyone could freely create a website, and share information. Mobile carriers should be just like broadband service providers, where they couldn't control the content. It's all grassroot content works. We couldn't imagine Comcast create a facebook, while AT&T couldn't possible create a killer web app too. This new era encourages creativity from all the people, instead of monopoly.
I feel encouraged by this unlimited plan, because I know the era of mobile creativity is coming.