Tuesday, June 12, 2007

Google's alliance with Sina.com

After getting rid of shares of Baidu, Google now found a new and strong partner, Sina.com. I found it yesterday afternoon when I went to the www.iask.com, the search engine of Sina. When I searched among all the websites, the Google website was poped up.

Is it a good deal? In terms of money, Sina, who definitely will share the adsense revenue with Google, will make some dollars. Google, seeking access to China's Internet users, will also reach its purpose.

However, I don't think it is a good deal(please pay attention, here is just my opionion, not a news story).

First, Sina's strength is its news story. I once wrote a story earlier on the advantages of different search engines, and to me, the news search of Sina.com is a very useful too. And I believe many other users have the same experience. But the deal this time seems didn't include the news search, and users will still stick to Sina, instead of Google.

Second, the Google still lacks the strength in the searching in Chinese compared with Baidu.com. Its Chinese content is not as complete as Baidu. Also, the cache searching is not as good as Baidu, too. Cache searching is one of the good reason for people to use search engines. Even if the website disappeared or the content was removed, the cache would still exist and provide the useful information. However, Google's cache is still unavaible in China for reasons everyone knows. This will still inhibit people's enthusiasm towards using Google.

All in all, Google and Sina should develop further in the partnership, say, improve the Chinese searching and cache searching, and share the more valuable resource with more trust, in order to compete with others.

No comments: