Google is turning to cable TV?

Google is turning to cable TV to provide more service. This is undoubtfully, no matter whether the Reuters report quoted the exactly right words.

Since Google's successful experience in the searching service, its following moves, from email to blog, have leaded several rounds of revolution in the Internet world. This time, it jumped beyond the WWW world to the cable business.

It's good move in terms of basic concept to give different function to Internet and Cable. Internet will deliver text information, while cable will be still in charge of the transfer of multimedia info. However, the two have totally different character. Internet is a worldwide network, while cable is still based in different geography. Google may be right to lead the technology trends, but how to cooperate with cable to deliver the content is still a problem.

For cable TV operators, Google, to them, may become a threat that they may be reluctant to partner with. They are also carrying more cashes than Internet operators and telecom operators, so the incentives to cooperate with Google may not be that strong.

Anyway, unless Google could buy some cable TV to expand,(better with a controlling stake), things will turn around faster, maybe.