Sunday, October 01, 2006

Shanghai Media Group_My Shanghai Experience_Part two

Shanghai, as the most fabulous city in the eye of foreigners, should have its own big media group.

Shanghai Media group, set up based on four TV stations inthe city, has about 5200 staff with the asset of 11.7 billion yuan. Big number, isn't it?

As the second-largest biggest media group just following CCTV, the official media group led directly by central government, SMG is trying to expand as a full media corp covering print, radio, Internet, newswires and TV stations. TV is its strongest part right now which contributes all the profit, I guess. They has the newspaper named China Business News, which is also trying to make money though hard. Also do its radio and website. The group also tried to buy a news wires, while unfortunately, no target is available as news wires are so few in China.

Could Shanghai Media Group become really big? the question depends on if Shanghai's strength in media could outperform Beijing. As the international city, Shanghai should try to diversify its media into different fields to meet the needs. For example, Shanghainese, which are always used by Shanghai-origin anchor on the screen, should be banned. People living in Shanghai is from every corner of China and Shanghai should learn the culture of Beijing to accept everything.

Luckily, Shanghai Media Group is trying its best. At least, it has more freedom to expand itself. But how to get rid of the geography restriction is still a question, at least they should change their english website address into something without the "sh".

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