What is happening in media these days? Many of the global media organization has fallen into the embarassing situation. Wall Street Journal may close its Asian edition and use the reporter from the Dow Jones Newswires in the future; Businessweek may close its Asian and Europe edition in order to save money; and so do many other big media once famous for their brands. So what's happening?
Internet is one the most important factors to affect those media. No one could control Internet right now. The content of the traditional media could freely, or partly freely, spead on the net, while people could read them without affording anything. But that will affect people's creativity at last. Many reporters, who used to produce more high-quality works, now have to increase their speed to produce lower quarlity stories. Google's suceess is based on the suffer of many people working in the traditional media.
Today, Google has compromised with Microsoft on a case of its employee Lee Kaifu. It doesn't need to inform media. All it does is to publish a piece on its blog. Traditional media has lost its basic value. What it should do in the future?