National Basketball Association, the biggest U.S.
basketball association, has cooperated with China Mobile, the biggest telecom company by users, on the content of its data service.
The M-zone service, a content package for mobile phones targeting to teen and young adult, will be promoted with the NBA game scores,statistics and downloads of NBA logos and player images.
As a typical cooperation contract, not specified period of the cooperation or the terms is referred in the press release. I could only find it is a "multi-year" agreement.
Anyway, not bad.
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